Leading Canadian online and television bingo solutions developer and supplier Parlay Entertainment Incorporated has signed a three-way licensing deal with Atacmedia Limited and Beast Gaming Limited for its bingo and side games products.

Atacmedia is an audio-visual content specialist that develops video-rich gambling and gaming content for the Internet, broadcast and mobile. As a pioneer in video streaming technology, it offers its Live Presenter Bingo in 80 and 90-number formats through Beast Gaming’s Alderney-licensed technology platform to replicate a player’s live bingo hall experience over the Internet.

The deal will see Beast Gaming license and market the Canadian firm’s bingo and side games across its European network of 15 gaming marketing partners through Parlay’s managed services offering at Parlay Games Services (PGS).

“We are delighted to be developing a close partnership with Parlay, who is, without question, one of the most respected and innovative technology companies in the online gaming industry,” said Simon Hannah from Atacmedia.

“This new relationship means we can offer all online partners our innovative Live Presenter Bingo product combined with Flash bingo and side game products as well. It’s a unique proposition.”

The agreement will also see Atacmedia’s Live Presenter Bingo offering presented on the Alderney-licensed PGS network.

“The flexibility of our new managed services platform continues to deliver real business solutions and value to our partners,” said Perry Malone, Chief Technology Officer for Parlay.

“The PGS hosted products will seamlessly extend Atacmedia’s impressive service offering.

“Atacmedia’s live caller games are a lot of fun to watch. With the addition of a live bingo option, Parlay can further expand the services offered to our PGS network partners and give players more product selection and value.”

Source:iGamingBusiness